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You are wholeheartedly welcome

Hi, I am Lucy Bieri a former beauty salon owner and proud grandmother to a lively toddler. With over 20 years in the beauty industry, I have witnessed the power of beauty, culture, and self-expression firsthand. But I also saw the gaps how Black-owned brands struggled for visibility, how our cultural heritage was often overlooked, and how sustainability was missing from many beauty conversations.

That is why I created this platform: to celebrate Black beauty, culture, and empowerment while making it easier for you to discover high-quality, sustainable Black-owned brands that align with your values.

lucybieri

Mission

At the heart of my work is a deep love for Black culture, heritage, and self-empowerment. My mission is to:

Help you discover sustainable, Black-owned beauty and wellness brands.
Celebrate Black Cultural Heritage
Empower Black Women Whether through self-care, storytelling, or exploring our shared history, this blog is a space to uplift and inspire.

Why Black-Owned & Sustainable?

As a former salon owner, I worked with countless beauty products designed for Black skin and hair but I also saw how many mainstream brands failed to cater to our needs. Supporting Black-owned businesses is not just about representation, it’s about preserving our cultural heritage.

Sustainability matters. Many traditional African beauty rituals were built on natural ingredients and ethical sourcing practices that today’s sustainable Black-owned brands are reviving.
By choosing these brands, we honor our heritage, protect our environment, and most importantly, nourish our bodies with clean, healthy products.

Let Us Build Together

This blog is more than just a place to discover beauty brands it is a community dedicated to celebrating, learning, and uplifting. Whether you’re here for self-care tips, cultural insights, or a deeper connection to your heritage, this space is for you.

Let us embrace our beauty, honor our culture, and empower each other one story, one brand, and one moment at a time. 💛

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